I led the visual direction for this campaign for Coca-Cola on Eater, consisting of two illustrated articles with corresponding Instagram stories. The campaign’s goal was to highlight ways to bring the special experience of dining at a restaurant into the home, and how Coca-Cola and/or Coca-Cola Zero Sugar can elevate that to a magical experience. I collaborated with Lindsay Mound for the illustrations used in both the articles and the IGS graphics, creating a cohesive and personable aesthetic across all of the assets in line with Coca-Cola’s visual identity.

Role: Art Direction, Social Media Design
Illustration: Lindsay Mound
Year: 2024
Client: Coca-Cola
Company/Network: Vox Media / Eater